The Secret behind a Brands Online Success is an Interactive Fan Page

Since its launch Facebook has brought about many changes in it and kept enhancing the platform. Facebook has crossed 600 million users and has become an ornately used social network all over the world. Facebook marketing growth sky rocketed in 2010, marketers realized that advertising through Facebook has become important in order to reach to their audience.
Not only small businesses but bigger brands decided to have their official fan pages in order to keep up with their social online profile along with their offline ones.
What do people look for in a fan page? Facebook users are smart; they look for incentives to follow a particular brand. In order to magnetize your fan page and attract users If you want them to follow your brand on Facebook by liking your fan page, you should come up with original ideas. Updating your status in such ways that would make it informative as well as interactive for the users is favorable.
Smart business owners, before starting their businesses, choose to create buzz about their product and when they were ready to open it up for everyone, they already have a loyal and large fan following. This buzz can be made viral easily by creating a fan page.
How to incentivize a user to stay active on your fan page?
If we narrow down the list of things that incentivize a user to use Facebook we see discounted coupons for example discounted coupons, promotions, special or limited offers, contests or sweepstakes. Apart from the deals a user gets by interacting with the brand, via their fan page users they often look for entertainment, fun interactions, polls, quizzes, questions and special perks. When people see constant updates from a fan page about the latest happenings about of a brand, they start participating in the threads generated by the post and become loyal to that fan page. They start actively participating in it. Social interactions, social statuses or as I would like to call them the ‘coolness’ factor, Users are great appreciators of special announcements, service or product information, sneak peeks or the first inside news about a brand or product. Video and picture contests work wonders for a brand. Uploading videos on a fan page always adds zing to it.
Starbucks did it too. They started off a couple years back with 3.7 million fans and they cleared the 10 million fan mark on Facebook last year. Starbucks chose to use social media as their marketing strategy, making Facebook’s over 600 million users, their priority. They are profoundly active with promotions, events and sweepstakes and create interactive feeds to stimulate discussions around the brand.
Hence, Facebook can provide big pay offs if correct marketing strategy is used along with the appropriate investment of time and money. it’s simple that with the correct strategy perfect investment of time and money, Facebook can provide big pay offs and fast.
Involvesocial is a privately-held technology company focused on providing tools that enable organizations to leverage the power and users of the social web.To capitalize on these trends, Facebook created Fan Pages to enable businesses and brands to connect with Facebook users. Fan Page For Facebook and Make A Fan Page On Facebook are perfect for businesses that want to strengthen their presence on Facebook by attracting users to engage with their products and services.